Fitness Scam DOESN’T Stop Weight Gain

Dear Turapür Today Reader,

Over the past few years, fitness has become a major part of the mainstream health push – and it doesn’t matter how old or physically able you are: You’re expected to stay fit.

For tons of seniors, that means strapping on some overpriced, high-tech pedometer and pushing yourself to hit 10,000 steps… hopeful that it’ll help you lose weight and get healthy…

But here’s the thing: That number means NOTHING.

It’s a “gold standard” cooked up as a mainstream con, a marketing ploy meant to sell gadgets and shame folks into staying active.

And now, breakthrough research reveals that this step-counting scam is also USELESS… because walking 10,000 steps per day DOESN’T improve weight loss!

I’ll tell you why (and what to do instead) in just a moment… but first, let me explain HOW this hopeless step-counting scheme came about in the first place.

The short version? It’s completely made up.

Back in the 1960s, a Japanese company was trying to sell pedometers… and during the process of naming and marketing the product, the team suggested calling it “the 10,000 step meter.”

And why did they call it that? Believe it or not, it wasn’t drawn from any sort of health benefit or guideline… nope!

It’s because the Japanese character for “10,000” looks a bit like a man running.

That’s it. That’s the whole reason we all aspire to hit such a high number… and as new research reveals, it’s completely BOGUS.

In an impressive study, published in the Journal of Obesity late last year, researchers from Brigham Young University followed the logged steps of 120 students over six months. Each student walked either 10,000, 12,500 or 15,000 steps a day (six days a week), and researchers kept tabs on their weight…

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And by the end, it DIDN’T MATTER how far the students walked. They ALL gained weight!

Plus, these findings are backed up by an independent study on senior women, which found that health benefits and morality risk leveled out after about 7,500 steps.

Now, don’t get me wrong. Walking more will certainly improve your physical ability… but most seniors I know aren’t looking to run a marathon or cut their mile time.

Most folks just want to lose weight.

If that’s you, and you’re tired of straining to hit that daily 10,000 steps, don’t push yourself. It won’t work.

Instead, make an effort to walk a little bit (about 30 minutes) each day and change your diet. Simple changes, like cutting out white bread, baked treats, and soda, can make a world of difference.

For an extra boost:

  • Ditch screens before bed. The blue light emitted from TVs, cellphones, and tablets can trigger sugar cravings.
  • Avoid “diet” foods and artificial sweeteners, which can actually encourage weight gain and diabetes.

Do you have feedback you want to share? Drop me a line:


Jack Taylor
Department of Research, Turapür Products

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